"Kek", from "kekeke"/"???", a Korean onomatopoeia of laughter applied in the same way to "LOL", may be the Korean equal of the English "haha". Because this is often Employed in StarCraft matches, Blizzard, Starcraft's developers, chose to reference it in Wow (2004): when a participant in the Horde faction forms "lol" using the /say messaging comman